Brand Safety Has a Relationship Clause

Media got a style guide for love stories, and it's exactly what you think.
Media got a style guide for love stories, and it's exactly what you think.

If We Being Honest…

Today proved the NFL treating relationship coverage like it’s a credit check—one couple gets the Super Bowl commercial, the other gets asked to wait in the parking lot. My uncle used to say the difference between “complicated” and “messy” is just who telling the story and what color the couch is. They don’t want drama, they want the right kind of drama—the kind that don’t remind you capitalism got a rating system for everything, including who gets to be in the skybox.

Keep your receipts organized and your joy off the field.

One rule about NFL relationship coverage: if they spent three months doing Taylor Swift play-by-play but told you Cardi B would be “a distraction,” just know the league got a whole style guide for whose love story fits the commercial breaks.

Only rule about being an NFL girlfriend: if your relationship needs subtitles or a custody chart to explain, the Patriots PR team already wrote the “let’s keep this about football” memo before you left the parking lot.

First thing you gotta know about league media guidelines: if they cutting to one girlfriend’s skybox every third down but the other one gets the “focus on the game” speech, just know brand safety got a baby-mama threshold nobody’s printing.

One rule about broadcast coverage in the playoffs: if your mess looks like a Hallmark movie, you get play-by-play on your friendship bracelets; if your mess looks like a reality show with Offset and a yacht in Miami, you get told to wait in the tunnel.

Only rule about NFL love stories: if they gave Taylor a whole season of coverage but Cardi got the “we’re keeping it professional” treatment after one field appearance, just know respectability got a price sheet sorted by how much explaining State Farm wants to do.

Picture of Created By: TomHill
Created By: TomHill

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